Lifted, customized trucks outside of SEMA 2023.

Titan Wheel Accessories Takes On SEMA 2023

As 2023’s annual SEMA show has come to a close and our team has made it back from our trip to Las Vegas for this year’s show, we have come back with some great ideas, valuable insights and an experience that will last a lifetime.

Our team traveled to Las Vegas in November with the purpose of exploring new products, gathering new, innovative ideas, and immersing ourselves in the vast world of the aftermarket automotive space.

The show alone can be overwhelming, with hundreds of thousands of attendees, thousands of companies exhibiting and displaying many products and services spread across 5 different halls and multiple outside lots. Though we might not have been able to see everything, it was a great experience, and we were able to meet with new manufacturers and gain some valuable ideas and insights.

Though the main purpose of the trip was to attend the SEMA show, it wasn’t all business. Our team was also able to explore the Las Vegas strip and the Fremont Street Experience.

What is SEMA?

We attended SEMA 2023, which is a trade show for small businesses in the automotive aftermarket industry that is limited to automotive businesses and employees of those businesses.

SEMA (Specialty Equipment Market Association) is an organization for manufacturers, retailers, distributors and installers of aftermarket automotive parts including wheels, suspension, tires, and performance parts. SEMA provides its’ members access to tools and resources to help their businesses succeed as well as putting on the annual SEMA show.

Our Purpose

As we attended the SEMA show, our purpose was to explore new products, connect with manufacturers, and gain fresh ideas for our business. We knew that attending this renowned trade show would have a significant impact on our business.

We wanted to stay up to date with the latest industry trends and innovations, ensuring that we continue to offer our customer the best products available. SEMA provided us with a platform to network with industry leaders and establish valuable connections that could potentially lead to future collaborations.

By interaction with individuals who are passionate about cars and aftermarket accessories, we were able to gather valuable insights and ideas that will guide us as we move forward.

 Binions on Fremont Street in Las Vegas

The Show

Upon entering the SEMA show, we were immediately captivated by the exciting atmosphere and impressive displays from all the biggest automotive companies. It was truly a sight to see. The show was teeming with exhibitors showcasing their new products, giving us a firsthand look at the latest advancements in the industry. From cutting-edge technology to innovative designs, there was no shortage of exciting offerings.

The SEMA show also provided valuable insights into industry trends. We were able to see firsthand the direction in which the automotive market was heading. This information is crucial for us as we strive to stay ahead of the curve and meet the evolving needs of our customers.

In addition to the exhibition, the SEMA show offered educational seminars and hands-on workshops. These sessions allowed us to deepen our knowledge of business strategies and gain practical skills that we can apply to our day-to-day operations. It was a fantastic opportunity to learn from industry experts and further enhance our expertise.

Our Favorites

Among all the products and services are tons of car, truck and UTV builds. With pretty much any vehicle imaginable in attendance, there truly is something for anyone, no matter their taste. Here’s a few of our favorites:

Lowered G82 BMW M4 in the Toyo Treadpass at SEMA 2023

 RTR Ultra 4 Bronco near the Shell Performance Unbound experience at SEMA 2023.

Vehicle displayed outside at SEMA 2023

Customized, lifted trucks displayed outside SEMA 2023.

Nissan S15 240sx with Liberty Walk body kit displayed outside of SEMA 2023.

Jeep rock crawler displayed outside at SEMA 2023.

Porsche 911 GT3 RS on Rohana wheels displayed outside of the main entrance at SEMA 2023.

White Chevrolet Camaro displayed outside at SEMA 2023.

New Ford Bronco with Volk wheels displayed outside at SEMA 2023.

Bagged and body dropped Chevy pickup with custom paint displayed outside at SEMA 2023.

Bed setup and tube work in a bagged and body dropped Chevy pickup truck.

What did we learn from our experience at SEMA 2023?

Firstly, we discovered quite a few new wheel accessory products. Implementing these new products will allow us to expand our product offerings and open our offerings to more customers.

Additionally, the networking opportunities at SEMA we invaluable. We were able to meet with current suppliers and new manufacturers, strengthening existing relations and forging new partnerships. These connections won’t only benefit us but allow us to better serve our customers.

Lastly, attending SEMA gave us insight into the latest industry trends. By staying informed about what’s popular and in-demand, we can tailor our product offerings to meet the needs and preferences of our customers.


In conclusion, our experience at SEMA was nothing short of incredible. We were able to achieve our goals of exploring new products, gathering innovative ideas, and immersing ourselves in the world of vehicles and aftermarket accessories.

The energy and enthusiasm at the show were contagious, and we left feeling inspired and motivated to stay ahead in our industry. SEMA 2023 was truly a memorable and fulfilling experience for our team at Titan Wheel Accessories and we are already looking forward to SEMA 2024.

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